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Communicating health : strategies for health promotion / edited by Nova Corcoran.
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Health promotion.
- Health education.
- Health Promotion.
- Health Communication.
- Health Education.
- Medical Subjects:
- Health Promotion.
- Health Communication.
- Health Education.
- Physical Description:
- 1 online resource (229 pages) : illustrations
- Edition:
- Second edition.
- Place of Publication:
- Los Angeles : SAGE, 2016.
- Summary:
- Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
- Contents:
- chapter 1. Theories and models
- chapter 2. Social and psychological factors
- chapter 3. Reaching unreachable groups and crossing cultural barriers
- chapter 4. Mass media
- chapter 5. Information technology
- chapter 6. Using settings
- chapter 7. Evidence-based practice
- chapter 8. Using evaluation
- chapter 9. Bridging theory and practice : ten different health promotion campaigns.
- Notes:
- Part of the SAGE Knowledge collection.
- Previous edition: 2007.
- Includes bibliographical references (pages [200]-223) and index.
- Description based on MARC record for print version.
- Other Format:
- Print version :
- ISBN:
- 9781526401588 (ebook) :
- OCLC:
- 1004346196
- Access Restriction:
- Restricted for use by site license.
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