Media anthropology for the digital age / Anna Cristina Pertierra.

Format:

Book

Author/Creator:

Pertierra, Anna Cristina, author.

Language:

English

Subjects (All):

Digital media--Social aspects.

Digital media.

Mass media and anthropology.

Physical Description:

vii, 177 pages ; 23 cm

Place of Publication:

Cambridge, UK ; Malden, MA : Polity Press, 2018.

Summary:

The field of anthropology took a long time to discover the significance of media in modern culture. In this important book, Anna Pertierra tells the story of how anthropology became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age. Book jacket.

Contents:

Worlds collide: the meeting of mass media and anthropology

Anthropologists embrace the media in earnest

Cultural and media studies embraces ethnography

Ethnography in the digital age: the internet and virtual worlds

Digital intimacies: mobile cultures and social media

Anthropologists making media

Divided by a common language: more on ethnography.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Pertierra, Anna Cristina, author. Media anthropology for the digital age

ISBN:

9781509508433

1509508430

9781509508440

1509508449

OCLC:

1012676463