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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.
- Format:
- Book
- Series:
- Oxford handbooks in business and management.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Sales management.
- Physical Description:
- 1 online resource (xxi, 637 pages) : illustrations
- Other Title:
- Strategic sales and sales management
- Place of Publication:
- Oxford : Oxford University Press, 2011.
- System Details:
- text file
- Summary:
- 'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9780191724886
- Access Restriction:
- Restricted for use by site license.
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