Introduction to Attribution and Mix Modeling/ with Corey Koberg.

Format:

Video

Author/Creator:

Koberg, Corey, 1977- speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2017.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Discover how to analyze marketing data with models. Learn about some of the most common attribution models, explore best practices for using different models, and more.

When all your marketing culminates in a conversion, who gets the credit? Take your analytics to the next level by applying attribution models. An attribution model is the set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. In this course, marketing expert Corey Koberg dives into the basics of attribution and mix modeling. Corey explains what the models are and goes over a few of the most common ones. He shows how to approach offline data, goes into how attribution modeling and marketing mix modeling (MMM) work together, and shares best practices for using different attribution models. Plus, he walks through the challenges you may face when you start analyzing marketing data with models, and goes over an action plan that can help to ensure that your deployment goes as smoothly as possible.

Participant:

Presenter: Corey Koberg

Notes:

3/03/20171

Access Restriction:

Restricted for use by site license.