Marketing Foundations: Value Proposition Development/ with Chris Goward.

Format:

Video

Author/Creator:

Goward, Chris, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2017.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.

Your value proposition?which clearly defines what makes your offering unique, and motivates prospects to buy and remain loyal?is one of the most crucial components of your marketing. In this course, join Chris Goward as he walks through how to craft a great value proposition. Chris first discusses the importance of the value proposition, and helps you determine how your prospects perceive the features and benefits of your product or service. He also showcases the components of a great value proposition by defining its tangible features, and showing examples of how to use intangible benefit tactics to drive your growth marketing. Plus, he goes into the importance of understanding price, cost, and the power of free. By the end of this course, you'll have a framework to create your own exceptional value propositions.

Participant:

Presenter: Chris Goward

Notes:

11/09/20171

Access Restriction:

Restricted for use by site license.