Brand and Marketing Integration/ with Dina Shapiro.

Format:

Video

Author/Creator:

Shapiro, Dina, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2017.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to leverage the four types of brand and marketing integration?vertical, horizontal, external, and internal?to successfully reach all of your stakeholders.

When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches?advertising, social media, and event marketing, for example?are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.

Participant:

Presenter: Dina Shapiro

Notes:

3/01/20171

Access Restriction:

Restricted for use by site license.