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Customer Advocacy/ with Brad Cleveland.
- Format:
- Video
- Author/Creator:
- Cleveland, Brad, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2017.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn to how to use customer advocacy to improve customer experiences and create loyal customers who are promoters of your products and brand.
- Learn why customer advocacy is important, how to develop employees who are customer advocates, and how to use the voice of the customer (VOC) to inform strategies across functions including IT, HR, R&D, production, and legal. Customer strategist Brad Cleveland reveals a proven model for creating an effective customer advocacy initiative, which includes capturing customer insights, interpreting and analyzing intelligence, communicating findings, prioritizing action items, measuring results, and turning customers into promoters of your products and services.
- Participant:
- Presenter: Brad Cleveland
- Notes:
- 6/14/20171
- Access Restriction:
- Restricted for use by site license.
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