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The Science of Logo Design/ with William Lidwell.
- Format:
- Video
- Author/Creator:
- Lidwell, William, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2017.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn about scientifically-based design principles that designers can leverage to create stronger logos.
- Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence?not industry hearsay. This course was created and produced by William Lidwell. We're pleased to host this training in our library.
- Participant:
- Presenter: William Lidwell
- Notes:
- 8/29/20171
- Access Restriction:
- Restricted for use by site license.
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