Logo Design: Handmade Aesthetic/ with Bill Gardner.

Format:

Video

Author/Creator:

Gardner, Bill, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2014.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.

The handmade aesthetic isn't limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it's best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client's brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts.

Participant:

Presenter: Bill Gardner

Notes:

12/10/20141

Access Restriction:

Restricted for use by site license.