1 option
Neil Blumenthal on Branding/ with Neil Blumenthal.
- Format:
- Video
- Author/Creator:
- Blumenthal, Neil, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2016.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Warby Parker cofounder and LinkedIn Influencer Neil Blumenthal shares his perspective on branding, being a socially conscious business, and building a company in a brand-centric manner.
- Think about your favorite brand. What's their story? What do they do? What do they stand for? In six short years, Warby Parker has defined itself as one of the most successful new American brands. Here, LinkedIn Influencer Neil Blumenthal shares his perspective on branding, and building companies and products in a brand-centric manner. He explains how he and cofounder and co-CEO, Dave Gilboa, run a company whose story and values play into everything from design and marketing to managing customer relationships and hiring talent.
- Participant:
- Presenter: Neil Blumenthal
- Notes:
- 6/10/20160
- Access Restriction:
- Restricted for use by site license.
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