Learning Art Direction/ with Bonnie Siegler.

Format:

Video

Author/Creator:

Siegler, Bonnie, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2016.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Interested in taking the next step in your graphic design career? Learn what it takes to be an effective art director.

The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job?if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success.

Participant:

Presenter: Bonnie Siegler

Notes:

9/08/20161

Access Restriction:

Restricted for use by site license.