Managerial Economics/ with Stefan Michel.

Format:

Video

Author/Creator:

Michel, Stefan, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2016.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Make more economically sound business decisions. Learn how to use managerial economics to strategize and solve business problems, from understanding demand and competition to pricing products.

Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as? What are customers buying? (demand theory) What should we produce? (production theory) Which costs do I need to worry about now? (cost theory) What market am I in? (competition theory) What should we charge for it? (pricing theory) To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.

Participant:

Presenter: Stefan Michel

Notes:

10/17/20161

Access Restriction:

Restricted for use by site license.