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Running a Design Business: Creative Briefs/ with Terry Lee Stone.
- Format:
- Video
- Author/Creator:
- Lee Stone, Terry, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2013.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
- Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.
- Participant:
- Presenter: Terry Lee Stone
- Notes:
- 9/12/20131
- Access Restriction:
- Restricted for use by site license.
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