Graphic Design: Informational Sign Redesign/ with John McWade.

Format:

Video

Author/Creator:

McWade, John, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2015.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

John McWade, founder of Before and After magazine, rebuilds a poorly designed informational sign, demonstrating the best, most engaging ways to showcase complex information.

Informational signs have two purposes: to report information and to make it appealing to visitors new and old. In this way, signs have much in common with other projects designers work on everyday: websites, brochures, posters, et cetera In this course, John McWade, lynda.com senior author and publisher of Before and After magazine, is tasked with rebuilding a poorly designed sign for an Audubon-recognized bird-watching area in Seneca Falls, NY. He takes members through the deconstruction of his thought process (what information does this sign need to contain and how should it be laid out?) and then rebuilds both the content and the design. He first determines what images and information need reworking, and then with a basic set of design tools he reworks the copy, typography, imagery, and layout. Members will get an over-the-shoulder view as he determines the best way to showcase the sign's complex information in a compelling and eye-catching way.

Participant:

Presenter: John McWade

Notes:

3/24/20150

Access Restriction:

Restricted for use by site license.