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Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire.
Table of contents Available online
View online- Format:
- Book
- Author/Creator:
- Sostre, Pedro.
- Series:
- --For dummies
- Language:
- English
- Subjects (All):
- Web usage mining.
- Internet users--Statistics--Data processing.
- Internet users.
- Internet marketing.
- Web site development.
- Statistics.
- Physical Description:
- xviii, 362 pages : illustrations ; 24 cm.
- Place of Publication:
- Hoboken, NJ : Wiley Pub., [2007]
- Summary:
- Discover how to understand web analytics lingo; find out what visitors do at your site; measure metrics that matter most; spot where your traffic comes from; reduce shopping cart abandonment.
- Notes:
- Includes index.
- ISBN:
- 9780470098240
- 0470098244
- OCLC:
- 77540819
- Online:
- Contributor biographical information
- Publisher description
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