Multimodal argumentation and rhetoric in media genres / edited by Assimakis Tseronis, Charles Forceville, University of Amsterdam.

Format:

Book

Contributor:

Tseronis, Assimakis, editor.

Forceville, Ch. (Charles), editor.

Series:

Argumentation in context ; v.14.

Argumentation in context, 1877-6884 ; Volume 14

Language:

English

Subjects (All):

Mass media and language.

Rhetoric--Social aspects.

Rhetoric.

Physical Description:

ix, 301 pages ; 24 cm.

Place of Publication:

Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]

Summary:

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, and (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Notes:

Includes bibliographical references and index.

ISBN:

9027211310

9789027211316

OCLC:

1003316134