The publishing and marketing of illustrated literature in Scotland, 1760-1825 / Sandro Jung.

Format:

Book

Author/Creator:

Jung, Sandro, author.

Series:

Studies in text and print culture

Studies in Text and Print Culture

Language:

English

Subjects (All):

Illustrated books--Publishing--Scotland--History--18th century.

Illustrated books.

Illustrated books--Publishing--Scotland--History--19th century.

Illustrated books--Publishing.

History.

Scotland.

Physical Description:

xxxix, 225 pages : illustrations ; 23 cm.

Place of Publication:

Bethlehem : Lehigh University Press, [2018]

Summary:

A groundbreaking contribution to the economic and cultural history of the eighteenth-and early nineteenth-century publishing of illustrated belles lettres in Scotland, this book offers detailed accounts of numerous agents of print (booksellers, printers, designers, and engravers) and their involvement in the making and marketing of illustrated editions. It examines the ways in which the makers of books not only produced printed visual culture artifacts but also contributed to the ideological inscription of these illustrations to engender patriotic concerns and issues of national identity. This book differs fundamentally from existing interventions in book illustration studies: examinations of eighteenth- and early nineteenth-century British literary book illustrations have, as a rule, been selective rather than broad in scope or systematic in outlook; they have focused on English examples of book illustrations. By contrast, The Publishing and Marketing of Illustrated Literature in Scotland, 1760-1825 studies a large body of illustrated editions and adopts a systematic and decentered (non-London-centered) approach. It focuses on the examination of the production of literary book illustrations in eighteenth- and early nineteenth-century Scotland, while at the same time bearing in mind that developments in the marketing of illustrated books need to be understood as part of the cultural and book-historical dynamics of exchange that existed between Scotland and England. Not only does this monograph offer the first large-scale study of the subject, contextualizing literary book illustrations in terms of the ideologically defined ventures as part of which they were issued, but it also draws a map of illustrated works that has not yet been imagined by scholars of the history of the eighteenth- and early nineteenth-century book. In doing so, this book provides an account of the publishing of belles lettres and the various strategies that bookseller-publishers deployed to market their editions competitively in both Scotland and England. Book jacket.

Contents:

1 Staples of the Industry: Thomson, Macpherson, Ramsay, and "The Scotish Poets" 1

2 The Morisons' Collections of Extracts, The General Magazine, and the Reprinting of Illustrations 67

3 Robert Chapman, Chapman & Lang, and the Production of Illustrated Editions in Glasgow 101

4 From Oliver & Co. to Oliver & Boyd: Associative-Adapting versus Dissociative Illustration Models 137.

ISBN:

1611462371

9781611462371

OCLC:

995332579