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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing Germany GATE.
- Format:
- Book
- Series:
- Schriftenreihe Hochschulmarketing
- Language:
- German
- Subjects (All):
- Social sciences.
- Physical Description:
- 1 online resource (88 p.)
- Place of Publication:
- Bielefeld W. Bertelsmann Verlag 2016
- Bielefeld : wbv Media, 2016.
- Language Note:
- German
- Summary:
- "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
- Notes:
- CC BY-SA
- Description based on print version record.
- Publisher Number:
- https://doi.org/10.3278/6004519w
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