Unconventional, partisan, and polarizing rhetoric : how the 2016 election shaped the way candidates strategize, engage, and communicate / [edited by] Jeanine E. Kraybill.

Format:

Book

Contributor:

Kraybill, Jeanine E., editor.

Series:

Voting, elections, and the political process

Language:

English

Subjects (All):

Presidents--United States--Election--2016.

Presidents.

Communication--Political aspects--United States.

Communication.

Communication--Political aspects.

Political campaigns--Technological innovations.

Political campaigns.

Online social networks--Political aspects.

Online social networks.

Rhetoric--Political aspects.

United States.

Political campaigns--United States.

Rhetoric--Political aspects--United States.

Rhetoric.

Online social networks--Political aspects--United States.

Political campaigns--Technological innovations--United States.

United States--Politics and government--2009-2017.

Politics and government.

Physical Description:

xi, 226 pages : illustrations ; 24 cm.

Place of Publication:

Lanham : Lexington Books, [2018]

Summary:

The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing-becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election. Book jacket.

Contents:

1 Considering the Rhetoric and Political Communication of the 2016 Election / Jeanine E. Kraybill Kraybill, Jeanine E. 1

2 Iowa 2016: The Start of an Unusual Nomination Contest / Donna R. Hoffman Hoffman, Donna R., Christopher W. Larimer Larimer, Christopher W., Alison D. Howard Howard, Alison D. 9

3 The Tone of Debates: The Difference between Democrats and Republicans during the Primaries / Raul Madrid Jr. Madrid, Raul, Jr. 27

4 Sending a Message to Who? Emails as Campaign Communication from Presidential Candidates / Mirya Holman Holman, Mirya, Abby Perkins Perkins, Abby 43

5 "You Should Smile More!" Gender and Press Coverage of Candidates During the 2016 Presidential Primary / Carrie Skulley Skulley, Carrie 59

6 Latina Sophistication: Policy Issues and Candidate Choice in the 2016 Presidential Election / Ivy A.M. Cargile Cargile, Ivy A.M. 81

7 Chinese Hoax versus Climate Hope: An Analysis of Partisan Environmental Rhetoric in the 2016 Presidential Race / Stuart Wood Wood, Stuart 97

8 Tweeting Religion: The New God Strategy of the 2016 Presidential Election / Jeanine E. Kraybill Kraybill, Jeanine E., Nicole Mirkazemi Mirkazemi, Nicole, Randy Villegas Villegas, Randy 115

9 The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration / Chris Haynes Haynes, Chris, Jessica Sattler Sattler, Jessica 135

10 Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective Essay / Jeanine E. Kraybill Kraybill, Jeanine E. 173.

Notes:

Includes bibliography (pages 187-216) and index.

ISBN:

9781498554138

149855413X

OCLC:

1002129027