Studies of communication in the 2012 presidential campaign / edited by Robert E. Denton, Jr.

Format:

Book

Contributor:

Denton, Robert E., Jr., editor.

Series:

Lexington studies in political communication.

Lexington Studies in Political Communication

Language:

English

Subjects (All):

Presidentsx Election--United States--2012.

Presidentsx Election.

Political campaigns--United States.

Political campaigns.

Communication in politics--United States.

Communication in politics.

Mass media--Political aspects--United States.

Mass media.

Physical Description:

1 online resource (255 p.)

Edition:

1st ed.

Place of Publication:

Lanham, Maryland ; Plymouth, England : Lexington Books, 2014.

Language Note:

English

Summary:

This diverse and unique collection of essays examines the role of communication in various aspects of the 2012 presidential campaign. Topics include the early campaign and Romney's nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of music and social media, and Obama's second inaugural address.

Contents:

Contents; Acknowledgments; Preface; 1 The Early Presidential Campaign of 2012 and the Grand Old Party "Wannabes"; 2 Mitt Romney and the 2012 Republican Nomination; 3 "Persona" in the 2012 Presidential Campaign; 4 The Rhetoric of a Campaigning First Lady; 5 First Ladies and Presidential Advising; 6 Political Propheteering; 7 Informed and Undecided; 8 The Honeymoon Is Over!; 9 Music as Rhetoric; 10 Candidates Use of Social Network Sites to Control Their Campaign Message; 11 This One Is Not Like the Others; Index; About the Contributors

Notes:

Includes index.

Description based on print version record.

ISBN:

0-7391-8518-7

OCLC:

881429785