Defining visual rhetorics / edited by Charles A. Hill, Marguerite Helmers.

Format:

Book

Contributor:

Helmers, Marguerite H., 1961-

Hill, Charles A.

Language:

English

Subjects (All):

Visual communication.

Rhetoric.

Physical Description:

1 online resource (355 p.)

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum, 2004.

Language Note:

English

Summary:

Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as ""visual rhetoric,"" leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image productio

Contents:

Book Cover; Title; Copyright; Dedication; Contents; Preface; Introduction; Chapter One The Psychology of Rhetorical Images; Chapter Two The Rhetoric of Visual Arguments; Chapter Three Framing the Fine Arts Through Rhetoric; Chapter Four Visual Rhetoric in Pens of Steel and Inks of Silk: Challenging the Great Visual/Verbal Divide; Chapter Five Defining Film Rhetoric: The Case of Hitchcock's Vertigo; Chapter Six Political Candidates' Convention Films: Finding the Perfect Image-An Overview of Political Image Making

Chapter Seven Gendered Environments: Gender and the Natural World in the Rhetoric of AdvertisingChapter Eight Echoes of Camelot: How Images Construct Cultural Memory Through Rhetorical Framing; Chapter Nine Doing Rhetorical History of the Visual: The Photograph and the Archive; Chapter Ten Melting-Pot Ideology, Modernist Aesthetics, and the Emergence of Graphical Conventions: The Statistical Atlases of the United States, 1874-1925; Chapter Eleven The Rhetoric of Irritation: Inappropriateness as Visual/Literate Practice

Chapter Twelve Placing Visual Rhetoric: Finding Material Comfort in Wild Oats MarketChapter Thirteen Envisioning Domesticity, Locating Identity: Constructing the Victorian Middle Class Through Images of Home; Chapter Fourteen Framing the Study of Visual Rhetoric: Toward a Transformation of Rhetorical Theory; About the Contributors; Author Index; Subject Index

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

Description based on publisher supplied metadata and other sources.

ISBN:

1-135-62854-8

1-282-32096-3

1-283-58719-X

9786612320965

9786613899644

1-135-62855-6

1-4106-0997-9

9781410609977

OCLC:

271560958