Information marketing / Jennifer Rowley.

Format:

Book

Author/Creator:

Rowley, J. E.

Language:

English

Subjects (All):

Information services--Marketing.

Information services.

Information services industry.

Physical Description:

1 online resource (245 p.)

Edition:

2nd ed.

Place of Publication:

Aldershot, England ; Burlington, VT : Ashgate, c2006.

Language Note:

English

Summary:

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce

Contents:

Marketing

The information marketplace

Customers

Information products and services

Building customer relationships

Branding and corporate identity

Marketing communications

Price and pricing policy

Collecting marketing data

Marketing strategy and planning.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-315-58852-8

1-317-11677-1

1-317-11676-3

1-281-09737-3

9786611097370

0-7546-8154-8

9781315588520

OCLC:

437113692