Constructing digital cultures : tweets, trends, race, and gender / Judith E. Rosenbaum.

Format:

Book

Author/Creator:

Rosenbaum, Judith E., author.

Language:

English

Subjects (All):

Twitter.

Online social networks.

Internet--Social aspects.

Internet.

Internet--Political aspects.

Politics and culture.

Mass media and culture.

Physical Description:

viii, 335 pages ; 24 cm

Place of Publication:

Lanham : Lexington Books, [2018]

Summary:

Announcing presidential decisions, debating social issues, disputing the latest developments in television shows, and sharing funny memes, Twitter has become a space where ordinary citizens and world leaders alike share their thoughts and ideas. As a result, some argue that Twitter has leveled the playing field, while others reject this view as too optimistic. This has led to an ongoing debate about the platform's democratizing potential and whether activity on Twitter engenders change or merely magnifies existing voices. Constructing Digital Cultures explores these issues and more through an in-depth examination of how Twitter users work together to create cultural understandings. Looking closely at how user-generated narratives renegotiate dominant ideas about gender and race, it provides insight into the nature of digital culture produced an Twitter and the platform's potential as a virtual public sphere. This volume investigates specific arenas of discussion often seen on Twitter-from entertainment and popular culture to politics, social justice issues, and advertising-and it looks into how members of ethnic minority groups use and relate to the platform. Through an in-depth examination of individual expressions, the different kinds of dialogue that characterize the platform, and the various ways in which people connect, Constructing Digital Cultures provides a critical, empirically-based consideration of Twitter's potential as an inclusive, egalitarian public sphere for the modern age. Book jacket.

Contents:

1 Introduction 1

What We Tweet: Reconstructing Race and Gender in Entertainment

2 Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and Masculinity 27

3 #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and Femininity 63

4 #AsianProblems: Constructing Cultural Understandings of Asian Americans 99

Tweeting with a Passion: Twitter, Politics, and Social Justice

5 From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media Movements 137

6 #MAGA, #ImWithHer, and #Snowflake: Politics and Twitter 173

Who Tells the Story: Analyzing Twitter Users

7 Is It #WorthSaying? Twitter, Marketing Campaigns, and Controlling the Narrative 211

8 I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social Media 249.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Rosenbaum, Judith E., author. Constructing digital cultures

ISBN:

9781498546904

1498546900

OCLC:

1002115301