Feminists, feminism, and advertising : some restrictions apply / edited by Kim Golombisky and Peggy J. Kreshel.

Format:

Book

Contributor:

Golombisky, Kim, editor.

Kreshel, Peggy J. (Peggy Jean), 1953- editor.

Language:

English

Subjects (All):

Advertising--History.

Advertising.

History.

Women in advertising--History.

Women in advertising.

Genre:

History.

Physical Description:

xi, 395 pages ; 24 cm

Place of Publication:

Lanham, Maryland : Lexington Books, [2017]

Contents:

Acknowledgments

Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel

Histories of feminists, feminisms, and advertising

Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman

The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray

"Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi

Encoding : feminist critiques of advertising professionals and practices

Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins

"What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee

Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels

The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia

Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow

Decoding : feminist analyses of intersectional advertising audiences

Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez

"You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández

Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han

Professional development : historiography and biography

The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss

A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills

Closing arguments : a feminist education for advertising students / Kim Golombisky.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Feminists, feminism, and advertising

ISBN:

9781498528269

1498528260

OCLC:

1001807476