São Paulo nas alturas : a revolução modernista da arquitetura e do mercado imobiliário nos anos 1950 e 1960 / Raul Juste Lores.

Format:

Book

Author/Creator:

Lores, Raul Juste, author.

Language:

English

Subjects (All):

Architecture--Brazil--São Paulo--History.

Architecture.

Architecture, Modern--Social aspects.

Architecture, Modern.

Brazil--São Paulo.

History.

Architecture, Modern--Economic aspects.

Physical Description:

335 pages : illustrations ; 23 cm

Edition:

1a. edição.

Other Title:

Revolução modernista da arquitetura e do mercado imobiliário nos anos 1950 e 1960

Place of Publication:

[São Paulo] : Três Estrelas, [2017].

Language Note:

In Portuguese.

Summary:

In the years 1950, a major change took place in São Paulo: modern architects were further ordered by a revamped real estate industry. In little more than 10 years, the most iconic buildings in the city were created, thanks to the alliance of talented architects like Oscar Niemeyer, David Libeskind, Franz Heep, with daring entrepreneurs, among them Artacho Jurado, Octavio Frias de Oliveira and José Tjurs. Copan, Itália and UN, Conjunto Nacional, commercial mall Grandes Galerias (now known as "Galeria do Rock") and several other buildings of great architectural quality were erected at this time and shaped the image of the capital, reflecting its strength, dynamism and modernity. In "São Paulo nas alturas" the author reconstructs this important period, showing the astonishing trajectory of its main characters, men and women who gave new direction to the architecture, construction and urban life in Brazil. The book comprises 98 pictures and a guide of the buildings in São Paulo. aUTHOR Raul Juste Lores is a journalist, researcher of architecture and urbanism and special reporter of the "Folha de São Paulo". In the same newspaper, he was editor of the book "Mercado" and correspondent in Washington, New York, Pekin and Buenos Aires. In 2011, he received the prize Difusão from APCA for his work in architecture.

Contents:

Introdução. Quando São Paulo era moderna

Parte I. O Capital segue a forma

A modernidade vende

Bauhaus nas quitinetes

Inovação imobiliária

A democratização da Paulista

Talento importado - A galerias pedem passagem

Hollywood para a classe média

Parte II. A forma segue as finanças

Os reis dos condomínios saem de cena

O fim do milagre arquitetônico

Mercado e arquitetura se divorciam

Quando São Paulo degringolou

Em busca do prestigio perdido.

Notes:

Includes 4 unnumbered pages with folded color maps (between pages 144 and 145)

Includes bibliographical references (pages 301-307) and index (pages 315-335).

ISBN:

9788568493403

8568493408

OCLC:

1006947719