Slugfest : inside the epic fifty-year battle between Marvel and DC / Reed Tucker.

Format:

Book

Author/Creator:

Tucker, Reed, author.

Language:

English

Subjects (All):

Marvel Comics Group--History.

Marvel Comics Group.

DC Comics, Inc--History.

DC Comics, Inc.

Comic books, strips, etc--United States--History and criticism.

Comic books, strips, etc.

Competition.

History.

United States.

Competition--United States--Case studies.

Local Subjects:

Marvel Comics Group--History.

Genre:

Comics (Graphic works)

Case studies.

Criticism, interpretation, etc.

History.

Physical Description:

xviii, 286 pages ; 24 cm

Edition:

First edition.

Other Title:

Subtitle on cover reads: Inside the epic 50-year battle between Marvel and DC

Place of Publication:

New York, NY : Da Capo Press, 2017.

Summary:

"THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Amazon.com.

Contents:

DC becomes the industry's eight-hundred-pound gorilla

Mighty Marvel comes out swinging

The rivalry catches fire

DC desperately chases Marvel

The "devilish competition" pulls off a headline-worthy heist

The universes collide at last

DC reboots to take on Marvel

You will believe a man can fly

The battle moves to a new arena

the comic shop

DC's big, bold gamble

From humongous boom to hideous bust

The war gets uncivil

Superhero movies and TV shows take over the world

The rivalry moves from the comic rack to the corporate boardroom

Epilogue.

Notes:

Includes bibliographical references (pages 261-276) and index.

ISBN:

9780306825460

0306825465

OCLC:

972386162