The Nature of Natural / Sydney E. Scott.

Format:

Book

Manuscript

Thesis/Dissertation

Author/Creator:

Scott, Sydney E., author.

Contributor:

Rozin, Paul, 1936- degree supervisor.

Small, Deborah A., degree supervisor.

Meyer, Robert J., degree committee member.

Schrift, Rom Y., degree committee member.

Tetlock, Philip E. (Philip Eyrikson), 1954- degree committee member.

University of Pennsylvania. Department of Psychology, degree granting institution.

Language:

English

Subjects (All):

Penn dissertations--Psychology.

Psychology--Penn dissertations.

Local Subjects:

Penn dissertations--Psychology.

Psychology--Penn dissertations.

Physical Description:

xi, 166 leaves : illustrations ; 29 cm

Production:

[Philadelphia, Pennsylvania] : University of Pennsylvania, 2017.

Summary:

In the modern Western world, consumers prefer natural foods, medicines, and personal care products and have a desire to connect with the natural world. Despite evident consumer demand for natural products, little research has been devoted to the psychological underpinnings of the natural preference. The present dissertation will examine the psychology of the natural preference and its implications in three chapters. Chapter 1 will expand the scope of explanations of opposition to genetically modified food by applying established theories about naturalness, sacred values and the law of contagion. Chapter 2 will examine how inferences about safety and efficacy of natural products cause natural to be more strongly preferred when preventing as opposed to curing an ailment. Chapter 3 will explore how naturalness operates as a trustworthiness cue and is more strongly preferred in the absence of other trustworthiness cues (e.g., brand familiarity).

Notes:

Ph. D. University of Pennsylvania 2017.

Department: Psychology.

Supervisor: Paul Rozin; Deborah A. Small.

Includes bibliographical references.

OCLC:

1314853376