Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy and Cheryl LaGuardia.

Format:

Book

Author/Creator:

Kennedy, Marie R., author.

LaGuardia, Cheryl, author.

Series:

How-to-do-it manuals for libraries

How-to-do-it manual for librarians

Language:

English

Subjects (All):

Libraries--Special collections--Electronic information resources.

Libraries.

Libraries--Marketing.

Digital libraries--Marketing.

Digital libraries.

Electronic information resources--Marketing.

Electronic information resources.

Libraries--Marketing--Case studies.

Marketing.

Genre:

Case studies.

Physical Description:

xxi, 218 pages : illustrations ; 28 cm.

Edition:

Second edition.

Place of Publication:

Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.

Language Note:

Text in English.

Summary:

If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.

Contents:

Part I. How to design your marketing plan

Determine the purpose of your marketing plan

Fashion your marketing plan

Implement your marketing plan

Construct your written marketing plan report

Assess your marketing plan

Revise and update your marketing plan (lather, rinse, and repeat)

Part II. Sample marketing plan reports

Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library

Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz

Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan

Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016

Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan

Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan

Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.

Notes:

Includes bibliographical references and index.

ISBN:

9780838915653

0838915655

OCLC:

988027939