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The marketing mode, pathways to corporate growth.
Lippincott Library HF5415 .L483
Mixed Availability
- Format:
- Book
- Author/Creator:
- Levitt, Theodore, 1925-2006.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiii, 354 pages ; 24 cm
- Edition:
- Special edition, prepared for the Presidents Association.
- Place of Publication:
- New York : McGraw-Hill, [1969]
- Notes:
- Second ed. published in 1974 under title: Marketing for business growth.
- Includes bibliographical references.
- OCLC:
- 34532
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