Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.

Format:

Book

Author/Creator:

Cronin, Anne M., 1967-

Series:

International library of sociology.

International library of sociology

Language:

English

Subjects (All):

Advertising--Social aspects.

Advertising.

Consumer behavior.

Consumption (Economics)--Social aspects.

Consumption (Economics).

Physical Description:

1 online resource (166 p.)

Edition:

1st ed.

Place of Publication:

London ; New York, NY : Routledge, c2004.

London ; New York, NY : Routledge, 2004.

Language Note:

English

Summary:

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a

Contents:

Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising

3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes

BibliographyIndex

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [137]-147) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-135-14149-5

1-283-84290-4

1-135-14141-X

0-203-60368-0

9780203603680

OCLC:

821174228