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Design management case studies / Robert Jerrard, David Hands, and Jack Ingram.
- Format:
- Book
- Author/Creator:
- Jerrard, Bob.
- Language:
- English
- Subjects (All):
- Industrial design--Management.
- Industrial design.
- Physical Description:
- 1 online resource (251 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- London ; New York : Routledge, 2002.
- Language Note:
- English
- Summary:
- This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux.
- Contents:
- Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
- Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9780203994528
- 0203994523
- 9781134568437
- 1134568436
- 9781134568444
- 1134568444
- OCLC:
- 299570336
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