Making media : the influence of constituency groups on mass media / John A. Fortunato.

Format:

Book

Author/Creator:

Fortunato, John A.

Series:

Routledge Communication Series

Language:

English

Subjects (All):

Mass media.

Content analysis (Communication).

Physical Description:

1 online resource (249 p.)

Edition:

1st ed.

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.

Language Note:

English

Summary:

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.This book will appeal to academics in

Contents:

Contents; Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 205-221) and indexes.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-135-61924-7

1-282-32679-1

9786612326790

1-4106-1384-4

9781410613844

OCLC:

475973524