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Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.
- Format:
- Book
- Author/Creator:
- Nykiel, Ronald A., author.
- Series:
- Best business books.
- Best business books
- Language:
- English
- Subjects (All):
- Marketing--Decision making.
- Marketing.
- Marketing--Management.
- Marketing--Planning.
- Physical Description:
- 1 online resource (330 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Routledge, 2011.
- Language Note:
- English
- Summary:
- Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-ste
- Contents:
- part A. The strategy selection process
- part B. Selecting weaponry
- part C. The marketing plan and the marketing audit.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
- ISBN:
- 1-135-18663-4
- 0-7890-1770-9
- 1-135-18664-2
- 0-203-86262-7
- 0-7890-3301-1
- 9780203862629
- OCLC:
- 475965101
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