International cultural tourism : management, implications and cases / [edited by] Marianna Sigala and David Leslie.

Format:

Book

Contributor:

Leslie, David.

Sigala, Marianna.

Language:

English

Subjects (All):

Heritage tourism.

Tourism.

Physical Description:

1 online resource (265 p.)

Place of Publication:

Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2005.

Language Note:

English

Summary:

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including deman

Contents:

International Cultural Tourism: Management, Implications and Cases; Copyright; Contents; Biographies of Contributors; Introduction: The rationale and need for this book; Part One Heritage and Cultural Tourism and Products; CHAPTER 1 Heritage and cultural tourism: a marketing-focused approach; CHAPTER 2 The marketing of Australian cultural tourist attractions: a case study from Sydney; CHAPTER 3 Culture as a component of the hospitality product; CHAPTER 4 Cultural tourism packages: the role of smart cards in the Alps; Part Two Operations and Facilities Management

CHAPTER 5 Operational management of cultural and heritage sitesCHAPTER 6 Cultural tourism attractions and environmental performance; CHAPTER 7 Cultural tourists in a cultural capital: Helsinki; CHAPTER 8 Cultural tourism in South Africa: a case study of cultural villages from a developing country perspective; Part Three Environmental Management and Sustainability; CHAPTER 9 Sustainability and environmental management; CHAPTER 10 Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark

CHAPTER 11 Managing Stonehenge: the tourism impact and the impact on tourismCHAPTER 12 Templo Mayor: evolution and rediscovery. Sustaining Mexico's ancient cultural heritage; Part Four New Media and Technologies; CHAPTER 13 New media and technologies: trends and management issues for cultural tourism; CHAPTER 14 In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org; CHAPTER 15 Intelligent information interactions for cultural tourism destinations

CHAPTER 16 Destination information, marketing and management systems and sustainable heritage tourism developmentConclusion The future of the past: visions and trends for cultural tourism sector; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786610634156

9781136394300

1136394303

9781280634154

1280634154

9780080455471

0080455476

OCLC:

475997923