Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber.

Format:

Book

Author/Creator:

Berger, Bruce K.

Contributor:

Reber, Bryan H.

Series:

LEA's communication series.

LEA's communication series

Language:

English

Subjects (All):

Public relations.

Power (Social sciences).

Physical Description:

1 online resource (291 pages)

Edition:

1st ed.

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006.

Language Note:

English.

Summary:

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics.

Contents:

Contents; About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations; 9 The Power of Political Will and Intelligence10 Breaking Out of the "Iron Cage" of Practice; 11 A Public Relations Manifesto; Appendix: The Dissent Survey; References; Author Index; Subject Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1135605300

1135605319

1282375539

9786612375538

1410616975

9781410616975

OCLC:

476019322