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Gender and candidate communication : videoStyle, webStyle, newsStyle / Dianne G. Bystrom ... [et al.].
- Format:
- Book
- Series:
- Gender politics, global issues.
- Gender politics, global issues
- Language:
- English
- Subjects (All):
- Women political candidates--United States.
- Women political candidates.
- Women political candidates--Press coverage--United States.
- Mass media and women--United States.
- Mass media and women.
- Communication in politics--United States.
- Communication in politics.
- Political campaigns--United States.
- Political campaigns.
- Physical Description:
- 1 online resource (247 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York ; London : Routledge, 2004.
- Summary:
- This book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes.
- Contents:
- Book Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyle
- NewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 227-236) and index.
- ISBN:
- 0-203-32313-0
- 1-135-93942-X
- 1-280-05919-2
- 1-135-93941-1
- 9780203323137
- OCLC:
- 437059527
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