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The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.
Lippincott Library - Reserve Desk HD62.5 .K38 2015
Available
Log in to request item- Format:
- Book
- Author/Creator:
- Kawasaki, Guy, 1954-
- Standardized Title:
- Art of the start
- Language:
- English
- Subjects (All):
- New business enterprises.
- Entrepreneurship.
- Nuevas empresas.
- Capacidad empresarial.
- Local Subjects:
- Nuevas empresas.
- Capacidad empresarial.
- Physical Description:
- x, 326 pages : illustrations ; 25 cm
- Edition:
- Revised and expanded edition.
- Place of Publication:
- New York : Portfolio/Penguin, 2015.
- Summary:
- Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.
- Contents:
- Conception : The art of starting up
- Activation : The art of launching
- The art of leading
- The art of bootstrapping
- The art of fund-raising
- The art of pitching
- Proliferation : The art of building a team
- The art of evangelizing
- The art of socializing
- The art of rainmaking
- The art of partnering
- The art of enduring
- Obligation : The art of being a mensch
- Afterword
- What do entrepreneurs do?
- After afterword.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lawrence A. Medansky Memorial Book Fund.
- Other Format:
- Ebook version
- ISBN:
- 9781591847847
- 1591847842
- 9780241187265
- 0241187265
- OCLC:
- 904013333
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