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Celebrity culture and the entertainment industry in Asia : use of celebrity and its influence on society, culture and communication / Vivienne Leung, Kimmy Cheng and Tommy Tse.
- Format:
- Book
- Author/Creator:
- Leung, Vivienne, author.
- Cheng, Kimmy, author.
- Tse, Thomas Kwan-choi, author.
- Language:
- English
- Subjects (All):
- Celebrities--Social aspects--Asia.
- Celebrities.
- Celebrities--Economic aspects--Asia.
- Mass media--Economic aspects--Asia.
- Mass media.
- Mass media--Economic aspects.
- Social aspects.
- Asia.
- Physical Description:
- x, 189 pages : illustrations ; 24 cm
- Place of Publication:
- Bristol, UK : Intellect, 2017.
- Summary:
- Offering rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia looks closely at the dynamics of stardom and celebrity endorsement in The region and examines its impact on marketing and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences of celebrity. Dialogues with celebrities such as Kwok Leung Kam, Bob Tarn, Denise Ho, Hilary Tsui and Francis Mak provide insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. Book jacket.
- Contents:
- Chapter 1 Introduction 1
- Chapter 2 Co-creation of celebrities 17
- Chapter 3 Celebrities in marketing communications 51
- Chapter 4 Celebrity in media 73
- Chapter 5 Celebrity and identity 113
- Chapter 6 Conclusion 159.
- Notes:
- Includes bibliographical references (pages 171-186).
- ISBN:
- 9781783208074
- 1783208074
- OCLC:
- 979568215
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