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R for marketing research and analytics / Chris Chapman, Elea McDonnell Feit.
- Format:
- Book
- Author/Creator:
- Chapman, Chris, author.
- Feit, Elea McDonnell, 1973- author.
- Series:
- Use R!
- Use R!, 2197-5736
- Language:
- English
- Subjects (All):
- Marketing research--Statistical methods.
- Marketing research.
- R (Computer program language).
- Physical Description:
- 1 online resource (xviii, 454 pages) : illustrations (some color).
- polychrome
- Place of Publication:
- Cham ; New York : Springer, [2015]
- System Details:
- text file
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on April 06, 2015).
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Edward Giera and Kimberly Hirschman Fund.
- ISBN:
- 9783319144368
- 3319144367
- Publisher Number:
- 99972781498
- Access Restriction:
- Restricted for use by site license.
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