Beijing lao zi hao pin pai chuang xin fa zhan de lu jing yan jiu : yi Bianyifang cheng gong tou zi Tanwan gou jian shang ye sheng tai quan wei li / Guan Guanjun, Zhu Heliang zhu bian; Liu Dongliang, Zhang Suluan fu zhu bian.
北京老字号品牌创新发展的路径研究 : 以便宜坊成功投资台湾构建商业生态圈为例 关冠军, 祝合良主编; 刘东亮, 张素銮副主编.

Format:

Book

Contributor:

Guan, Guanjun, editor.

Zhu, Heliang, editor.

Liu, Dongliang, 1975- editor.

Zhang, Suluan, editor.

关冠军, editor.

祝合良, editor.

刘东亮, 1975- editor.

张素銮, editor.

Language:

Chinese

Subjects (All):

Branding (Marketing).

Food industry and trade.

China--Beijing.

Taiwan.

Food industry and trade--China--Beijing.

Food industry and trade--Taiwan.

Branding (Marketing)--China--Beijing.

Investments.

Physical Description:

191 pages : color illustrations, color maps ; 24 cm

Place of Publication:

Beijing : Zhongguo shang wu chu ban she, 2016.

北京 : 中国商务出版社, 2016.

Summary:

"Ben shu cong lao zi hao qi ye qun ti he can yin ye fa zhan de jiao du, ti chu lao zi hao xu yao chuang xin fa zhan de ming ti, fen xi Beijing lao zi hao de fa zhan xian zhuang ji wen ti, zong jie chu Beijing lao zi hao qi ye chuang xin fa zhan de lu jing he Jing Tai lao zi hao qi ye hu dong he zuo de ji zhi."

"本书从老字号企业群体和餐饮业发展的角度, 提出老字号需要创新发展的命题, 分析北京老字号的发展现状及问题, 总结出北京老字号企业创新发展的路径和京台老字号企业互动合作的机制."

Notes:

Includes bibliographical references (pages 187-189).

ISBN:

9787510315169

7510315166

OCLC:

1164207276