International communication strategies of Chinese radio and TV networks : initial observations / Duan Peng.

Format:

Book

Author/Creator:

Duan, Peng, 1972- author.

Language:

English

Subjects (All):

Broadcasting policy--China.

Broadcasting policy.

Communication planning--China.

Communication planning.

China.

Physical Description:

ix, 209 pages ; 25 cm

Place of Publication:

Singapore : Springer Nature, [2017]

Summary:

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Contents:

Understanding international communications

International communications in Western broadcast media

International communications in China's broadcast media

How to develop China's international communication of broadcast media?

Notes:

Includes bibliographical references (pages 205-209).

ISBN:

9811044597

9789811044595

OCLC:

975959944