Setting agendas in cultural markets : organizations, creators, experiences / Philemon Bantimaroudis.

Format:

Book

Author/Creator:

Bantimaroudis, Philemon.

Series:

Routledge research in communication studies

Routledge Research in Communication Studies

Language:

English

Subjects (All):

Mass media and culture.

Physical Description:

xix, 166 pages ; 24 cm.

Place of Publication:

Basingstoke : Routledge, 2017.

Summary:

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. In the book, several questions are under scrutiny: How do cultural organizations acquire symbolic significance? How do they become prominent in media content? Which mechanisms and processes should be examined by cultural managers as they set out to achieve salience? Is there a relationship between media and public salience? In other words, if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

Contents:

Introduction

Agenda-setting theory: a brief history

Cultural markets, organizations and experiences

Cultural agendas, digital technologies and media platforms

Agenda-setting influences and effects in the cultural domain

Epilogue.

Notes:

Includes bibliographical references (pages 155-164) and index.

ISBN:

9781138944688

1138944688

OCLC:

985663970