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Fashionable childhood : children in advertising / Annamari Vänskä ; translated by Eva Malkki.
Lippincott Library HF5822 .V3613 2017
Available
- Format:
- Book
- Author/Creator:
- Vänskä, Annamari, author.
- Standardized Title:
- Muodikas lapsuus. English
- Language:
- English
- Finnish
- Subjects (All):
- Children in advertising.
- Advertising--Psychological aspects.
- Advertising.
- Advertising--Children's clothing.
- Mass media and children.
- Physical Description:
- xiv, 244 pages ; 24 cm
- Place of Publication:
- London, UK ; New York, NY : Bloomsbury Academic, 2017.
- Summary:
- "Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory"-- Provided by publisher.
- Contents:
- Introduction: Childhood as Media Spectacle 1
- Today's Looks-Obsessed Children 4
- Healthy Mind in a Beautiful Body 5
- Vogue Bambini: A Window into Fashionable Childhood 6
- Fashion as Idealized Imagery 8
- Multiple Meanings of Fashion 10
- Learning Visual Literacy 11
- 1 Historically Constructed Childhood 15
- (Ad)dressing Childhood: New Childhood Studies 19
- In the Footsteps of Enlightenment Philosophers: Dressing Modern Childhood 21
- Branded Childhood 25
- Studying Brand Associations: A Brief History of Representation 27
- Authentic and Natural Childhood at the Heart of a Brand 29
- Unlocalized Images 31
- Glocal or Global Meanings of Fashion and Images? 34
- New Tribes and Brand Communities 35
- 2 Children through Fashion 39
- Fashion as Change 40
- The Added Value of Fashion 42
- The Individual Clothes of the Modern Child 43
- The Fashionable Mini-Me 44
- Upper-Class Fantasies of Childhood 47
- Fashion as the Language of Childhood 49
- Gender-Coded Clothes for Children 53
- Children's Fashion: A Battlefield of Meanings 55
- 3 Innocent Children 59
- A Brief History of Innocence 61
- From Depravity to Innocence 62
- Bringing up a Chaste Child 64
- Future Hopes 64
- From Miniature Adulthood to Innocent Childhood 65
- Visual Grammar of the Natural Child 68
- Commodified Innocence 71
- Pink Innocence 74
- Blue for a Bouncing Boy? 78
- Gendered Innocence 82
- The Attraction of the Fashion Image 84
- 4 Eroticized Innocence 87
- Clothes as a Revelation of Personality 87
- Snow-White innocence 89
- Ambivalence of Innocence and Sensuality 91
- Lower-Class Symbols 92
- Serious Play 95
- Race and Innocence 100
- Feminized Asia and Hot Latina Girls 103
- Consumption of Otherness 107
- 5 Fashion as the Sexualizer of Children? 111
- Sexualized Culture? 114
- Children's Clothes as Moral Guardians 118
- Fetishized Innocence and Concealed Corporality 119
- No Underwear! Obsession for Men! 121
- The Child Freed from Innocence 122
- Sensual Children in Advertising 123
- From Liberation to Seduction 125
- Protection or Control? 126
- Children's Fashion: Fantasy or Reality? 127
- Looking at Children: The Problem of the Adult Gaze 128
- 6 Heterosexual Innocence 133
- Fashioning a Heteronormative Childhood 136
- Kissing Children 139
- Heteronormative Messages of Clothes 141
- Learning Heterosexuality 142
- Grown-Up Babies 145
- 7 Queer Children in Fashion Advertising 149
- The Tombstone of Heterosexuality and Gender Nonconformity 150
- The Polymorphously Perverse Child 151
- Queering Childhood 152
- Androgynous Cross-Dressers and Feminine Girl Couples 154
- Not for Sissies! Hegemonic Masculinity 159
- Homosocial Little Boys 160
- Gentlemanly Looks 162
- Secret Friendship 163
- Fair Sailors 164
- Fabulous Gays in Fashion Advertising 167
- 8 Sexualization Is the Name of the Game 171
- Child Modeling-a Rising Trend Living Dolls 172
- Kindergarteners in Vampy Lipstick and Stilettos 177
- Evokers of Strong Emotions 180
- Les Cadeaux sont un Jeu D'enfants 182
- History of the Sexual Child 184
- The Immaterial Value of Child Modeling 185
- Working for the Affect Economy 186.
- Notes:
- Translation from the Finnish.
- Includes bibliographical references and index.
- ISBN:
- 9781472568441
- 1472568443
- 9781472568458
- 1472568451
- OCLC:
- 959610916
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