J.C. Penney : the man, the store, and American agriculture / David Delbert Kruger.

Format:

Book

Author/Creator:

Kruger, David Delbert, author.

Language:

English

Subjects (All):

Penney, J. C. (James Cash), 1875-1971.

Penney, J. C.

J.C. Penney Co--History.

J.C. Penney Co.

Businessmen--United States--Biography.

Businessmen.

Merchants.

History.

United States.

Merchants--United States--Biography.

Agriculture--United States--History.

Agriculture.

Genre:

Biographies.

History.

Physical Description:

xiv, 346 pages : illustrations, maps ; 24 cm

Place of Publication:

Norman : University of Oklahoma Press, [2017]

Summary:

By tracing that spirit to its agrarian source, and following it through the twentieth century, J. C. Penney: The Man, the Store, and American Agriculture provides a new perspective on this American cultural institution--and on its founder's unique brand of American capitalism.

Contents:

1 Becoming J. C. Penney: From Country Boy to Department Store Magnate 13

2 The Country Road through New York City: A Personal Reunion with American Agriculture 27

3 Emmadine Farm, Foremost Guernseys, and the Golden Rule Purpose 36

4 Penney Farms, Florida: Magnum Opus in Agricultural Philanthropy 57

5 "God Will Take Care of You": James Cash Penney in the Great Depression 83

6 Agricultural Homecoming: Penney's Home Place Farm in Missouri 104

7 Home Place Angus: Penney, a Cowboy, and the Rise of a Cattle Breed 118

8 A Tale of Two Meserveys: Golden Rule Partnerships with the Common Farmer 164

9 Emmadine Farm Comes to Missouri: The Pride and Joy of Penney's Herefords 192

10 The Gift of the Guernseys: Foremost Farm and the University of Missouri 211

11 You Can't Take the Country out of an Old Penney 233

12 Angus Encore and Swan Songs of an Agricultural Life 249

13 J. C. Penney after James Cash Penney 264

14 Living and Dying by the Golden Rule: Lasting Impressions 283.

Notes:

Includes bibliographical references and index.

ISBN:

9780806157160

080615716X

OCLC:

962008181