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Digital advertising : theory and research / edited by Shelly Rodgers, Esther Thorson.
Lippincott Library HF6146.I58 A38 2017
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Internet advertising.
- Physical Description:
- xxviii, 465 pages ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : Routledge, Taylor & Francis Group, 2017.
- Notes:
- Includes bibliographical references and index.
- Other Edition:
- Revised edition of: Mahwah, NJ : Lawrence Erlbaum Associates, 1999
- ISBN:
- 9781138654426
- 1138654426
- 9781138654457
- 1138654450
- OCLC:
- 967417610
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