Corporate social strategy : stakeholder engagement and competitive advantage / Bryan W. Husted, David Bruce Allen.

Format:

Book

Author/Creator:

Husted, Bryan, 1957- author.

Allen, David Bruce, 1951- author.

Language:

English

Subjects (All):

Social responsibility of business.

Social entrepreneurship.

Social action--Economic aspects.

Strategic planning--Social aspects.

Physical Description:

1 online resource (xiii, 348 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

Cambridge : Cambridge University Press, 2011.

Language Note:

English

Summary:

Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders.

Contents:

Introduction

pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy

pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity

pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references and index.

ISBN:

0-511-86201-6

1-107-21497-1

1-282-94198-4

9786612941986

0-511-66706-X

0-511-85980-5

0-511-85893-0

0-511-85806-X

0-511-86067-6

0-511-85719-5

OCLC:

693761305