The B corp handbook : how to use business as a force for good / Ryan Honeyman ; foreword by the cofounders of B Lab.

Format:

Book

Author/Creator:

Honeyman, Ryan, author.

Gilbert, Jay, author.

Houlahan, Bart, author.

Kassoy, Andrew, author.

Language:

English

Subjects (All):

Social responsibility of business.

Social entrepreneurship.

Physical Description:

1 online resource (225 pages) : illustrations

Edition:

First edition.

Other Title:

How to use business as a force for good

Place of Publication:

Oakland, California : Berrett-Koehler Publishers, 2014.

Language Note:

English

System Details:

text file

Summary:

Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business—led by well-known icons like Patagonia and Ben & Jerry’s as well as disruptive upstarts like Warby Parker and Etsy—recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They’re called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

Contents:

Cover

Contents

B Corps in Their Own Words

Foreword

Introduction

A Note about Certified B Corporations and Benefit Corporations

1 Overview

Using Business as a Force for Good Is Good for Business

A Brief History: From and 1 to B Corps

The Search for "What's Next?"

B Corps: The Quick and Dirty

Why B Corps Matter

2 Ten Benefits of Becoming a B Corp

Typical Outcomes for You and Your Business

Being Part of a Community of Leaders with Shared Values

Attracting Talent and Engaging Employees

Increasing Credibility and Building Trust

Generating Press

Benchmarking and Improving Performance

Attracting Investors

Protecting a Company's Mission for the Long Term

Building Collective Voice

Saving Money

Leading a Global Movement

3 The B Impact Assessment

How to Use Business as a Force for Good

Good for Workers

Quick Assessment of Worker Impact

Reflections and Next Steps

Good for the Community

Quick Assessment of Community Impact

Good for the Environment

Quick Assessment of Environmental Impact

Good for the Long Term

Quick Assessment of Long-Term Impact

Good to the Core

Quick Assessment of Core Impact

4 The Quick Start Guide

Getting Started

Week 1: Get a Baseline

Week 2: Engage Your Team

Week 3: Create a Plan

Week 4: Implement

Week 5: Fine-Tune

Week 6: Celebrate and Next Steps

5 Conclusion

One Goal, Many Paths

What Does Success for the B Corp Movement Look Like?

Appendix: Certified B Corporations and Benefit Corporations

Notes

Resources: The B Corp Resource List

Acknowledgments

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V.

W

Y

Z

Photo Credits

About the Nonprofit Behind B Corps

About the Author.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781626560444

1626560447

9781626560451

1626560455

OCLC:

890071109