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Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.
- Format:
- Book
- Series:
- Routledge Communication Series
- Routledge Communication Series.
- Language:
- English
- Subjects (All):
- Management.
- Business.
- Economics.
- Physical Description:
- 1 online resource (274 pages)
- Place of Publication:
- Milton : Taylor & Francis, 2000.
- Language Note:
- English
- Summary:
- The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by.
- Contents:
- Intro
- About the Authors
- Introduction: Background and Current Trends in the Study of Relationship Management
- The State of Organization-Public Relationship Research
- Concept and Theory of Organization-Public Relationships1
- From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes
- A Longitudinal Study of Organization-Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management
- Applications of the Relational Perspective
- Crisis Management: Advantages of a Relational Perspective
- Issues Management: A Relational Approach
- Relationship Management: A New Professional Model
- Building Employee and Community Relationships Through Volunteerism: A Case Study1
- Public Relations: Toward a Global Professionalism
- Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business-to-Business Context
- Implications of the Relational Perspective
- An Interpersonal Primer With Implications for Public Relations
- From Personal Influence to Interpersonal Influence: A Model for Relationship Management
- "Relationship" and the Evolution of Network News
- Author Index
- Subject Index.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-8058-4103-2
- 0-585-16535-1
- 1-282-32341-5
- 9786612323416
- 1-4106-0466-7
- 9781410604668
- OCLC:
- 437110299
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