Kyarakutā de motto tsutawaru dezain : kyarakutā o tsukau koto de seikōshita dezain tokushū. = Character design now : effective characters in advertising, promotional tools, packages and logos.
キャラクターでもっと伝わるデザイン : キャラクターを使うことで成功したデザイン特集. = Character design now : effective characters in advertising, promotional tools, packages and logos.

Format:

• Book

Language:

Japanese

Subjects (All):

• Commercial art.
• Advertising characters.
• Japan.
• Advertising characters--Japan.
• Commercial art--Japan.

Physical Description:

219 pages : color illustrations ; 25 cm

Other Title:

Character design now : effective characters in advertising, promotional tools, packages and logos

Place of Publication:

• Tōkyō : Pai Intānashonaru = PIE International, Inc., 2014.
• 東京 : パイインターナショナル = PIE International, Inc., 2014.

Language Note:

Chiefly Japanese.

Summary:

Animated characters in design can appeal to a mass audience effectively and can convey an essential message of products or services. Now in 2014, we present more practical ideas for designers on how to make the most of a character's power. This time it is not the characters but the graphics, such as advertisements, products, tools or however the characters are arranged, that are mainly featured. A great reference for designers and planners.

ISBN:

• 9784756245229
• 4756245226

OCLC:

893834587