Developing new products and services.

Format:

Book

Contributor:

Open Textbook Library, distributor.

Series:

Open Textbook Library.

Open textbook library.

Language:

English

Subjects (All):

New products.

Product differentiation.

Physical Description:

1 online resource : illustrations.

Updated irregularly.

Distribution:

Minneapolis : Open Textbook Library.

Place of Publication:

Arlington, Virginia : Saylor Academy, 2012-

System Details:

Mode of access: World Wide Web.

text file

Summary:

"Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management."--Open Textbook Library.

Contents:

1. Concepts in the context of monopolistic competition

2. Fundamental concepts of product and price differentiation

3. Differentiation in action

4. Dynamic tension in versioning and PD curves

5. Examples of product differentiation & versioning curves

6. Facilitating creativity and innovation

7. Conceptualizing products/services using FAD

8. Strategic planning and ten-ten planning

9. The ten-ten planning process: crafting a business story

10. Lock-in and revenue growth

11. Valuing the business

12. Developing a business plan

13. Project management for new products and services

14. Re-priming the business using real options concepts

15. Wrap-up.

Notes:

Includes bibliographical references.

This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.

Description based on online version, 2012; Title from PDF (viewed on July 8, 2016)

ISBN:

1453343601

9781453343609

OCLC:

953253181

Access Restriction:

Open Access Unrestricted online access